By Hamnaa 
Email marketing remains one of the most effective channels, to communicate with your clients and make them purchase your products. However, one issue that most marketers – face is the issue of the bad send rank, which significantly influences, the deliverability of the emails. If you are using, Wix for sending – email you may find that your emails are not getting delivered to your subscribers at all or are going to spam.
In this article, we will reveal how to fix bad send rank on email marketing wix. How to ensure that your emails are delivered to the recipient’s inbox. How to ensure the effectiveness of your email marketing campaigns.
What is Send Rank in Email Marketing?
Now, allow me to explain what “send rank” is before going to the solution. A send rank is a score that represents the health and reputation of your email sending activity. It’s determined by several factors, including:
- Email interaction (opens, clicks, etc.)
- Bounce rates
- Spam complaints
- Unsubscribes
- The steadiness of your sending frequency
A bad send rank also results in the emails being filtered out by the email providers; thus your messages do not get to the intended audience.
Why Does Wix Have a Bad Send Rank?
Wix is an example of a website builder that provides its customers with an opportunity to use email marketing. However, several factors can lead to a bad send rank:
- Low Engagement Rates: If your emails are not being opened or clicked on, it tells the email providers that the content being delivered is not wanted and therefore gives you a bad reputation.
- High Bounce Rates: In the case where many of the emails fail to be delivered (or hard bounces), your sender score is impacted and so is your send rank.
- Spam Complaints: And if the recipients mark your emails as spam, then it decreases your send rank greatly. This is mostly realized when many emails are sent or when the contents of the emails are not very meaningful.
- Irregular Sending Habits: This is because if you send a large number of emails in a short time or a small number, this will create confusion and can harm the delivery.
- Invalid or Poor-quality Email Lists: Sending emails to invalid or outdated email addresses can increase bounce rates and decrease your reputation.
Now that we understand why a bad send rank can happen, let’s move on to how you can fix it on Wix.
How to Fix Bad Send Rank on Email Marketing Wix
1. Clean Your Email List
The first thing that you should do is to check and clean your email list so that you are sure it is accurate. This is important since sending emails to such addresses results in high bounce rates, which affects the send rank.
Steps to Clean Your Email List:
- Remove inactive subscribers: If a subscriber has not opened your emails in the last 6 months, then it is better to exclude him or send him a reactivation email.
- Fix invalid emails: Wix has a feature of automatically deleting all the bounced email addresses, but it is advisable that you also have a look at the list and update it.
- Segment your audience: Segment your subscribers according to their interests or actions that you make in order to deliver more pertinent content.
By keeping your email list clean, bounce rates will be minimal, and people will engage with your emails, helping you recover your send rank.
2. Improve Your Content Quality
This means that the content of your emails is very critical to the level of engagement that you are likely to achieve. If your emails are ill-designed or non-relevant to the audience, they will either delete the emails or mark them as spam. To avert this, the emphasis should be made on the development of the quality and interesting content.
Tips to Improve Your Content:
- Personalize emails: Those are personalization strategies in which you should use the recipient’s name and provide him or her with the offers or content that he or she is interested in.
- Optimize for mobile: Most people check their emails on their mobile devices; thus, the emails need to be mobile-friendly.
- Write compelling subject lines: The subject line is the first message that you send to your subscribers. It has to be simple, brief, and persuasive enough in order to open the email.
3. Reduce Spam Complaints
Complaints are one of the most detrimental things to your send rank and should therefore be avoided at all times. In order to minimize the complaints, you have to make sure that your subscribers are interested in receiving your emails and are not over-emailing them.
How to Reduce Spam Complaints:
- Get explicit consent: Make sure the list of the subscribers was built with the help of Double opt-in method.
- Provide an easy opt-out option: It is equally important to make it easy for the subscribers to opt out if they do not want emails from your company again.
- Don’t overwhelm your subscribers: Do not send emails at a very close interval of time, for example, within a short time span of one another. It is advisable to send an average of one to three emails in a week.
If you send your emails to the right audience with content that they are interested in and respect their email inboxes, you will not receive complaints, and this will help you to improve your send rank.
4. Monitor Your Sending Frequency
The frequency and the way you send your emails greatly affect your send rank. If you are sending a large volume of emails in a short period or if you are not sending any emails, your email reputation is at risk.
Steps to Manage Sending Frequency:
- Be consistent: An effective sending schedule is maintaining a weekly or bi-weekly sending schedule. It creates a trust with the email providers to ensure consistency.
- Gradually increase volume: When you are increasing your email marketing campaign, do not increase from 50 emails per week to 5,000. Make sure to do this slowly in order not to reach the spam filters level.
- Test different sending times: Be aware of when your audience is most likely to open emails and then schedule the sending of your campaigns at that time.
5. Authenticate Your Domain
Domain authentication is one of the most crucial ways of enhancing your send rank and therefore should not be overlooked. Email authentication enables one to prove that the email sent was from you and not a spammer who is using your domain name.
How to Authenticate Your Domain on Wix:
- Then in general go to Emails tab on your Wix editor.
- The first thing you should perform is to create SPF (Sender Policy Framework) records for your domain and also DKIM (DomainKeys Identified Mail) records to prove domain ownership.
- These records assist in supporting authenticity of the inbound emails to your recipients.
It is vital to verify your emails to improve your reputation and have your emails delivered directly to the recipients’ inbox.
6. Monitor Your Email Performance
When the changes have been made to your email marketing, it is crucial to review your performance from time to time. Wix provides means of measuring important indicators such as open rates, click-through rates and bounce rates.
How to Track Email Performance:
- Analyze bounce rates: Even if your bounce rate stays high, your email list may still be full of bad addresses that need to be purged.
- Monitor open and click rates: High open rate and click through rate are good signs that your content is timely and interesting.
- Check for spam complaints: If you begin to see more complain than usual, it implies that you need to change your content or posting frequency.
If you are tracking these metrics on a regular basis, you can always refine your email marketing campaigns and keep your send rank in good standing.
Conclusion
A bad send rank is dangerous to your email marketing campaigns, but there are ways to improve it and get back on track. Thus, if you clean your email list, create better content, minimize spam complaints, adjust your sending frequency, authenticate your domain, and monitor your performance, you will be able to increase your send rank and make it to the inbox of your subscribers.
If you’re wondering how to fix bad send rank on email marketing Wix, follow these steps and watch your email deliverability and engagement improve. So, if you are persistent and aim to bring value to your audience, your Wix email marketing campaigns will work!
Frequently Asked Questions (FAQs)
Q1: What is the Best way to Clean my Email List on Wix?
This article explains how to clean your email list on Wix, how to delete the subscribers who do not open your emails, how to change the wrong email addresses, and how to sort your list according to the subscribers’ activity. Wix also provides auto features for bounces and unsubscribes so that you can easily deal with them.
Q2: How can I Improve Engagement with my Emails?
To enhance the engagement it is possible to use personalization, mobile-friendly layouts, and attractive subject lines. Always ensure that you are giving your subscribers something that they will find useful and something they need to know.
Q3: How do I Reduce Spam Complaints on Wix?
To avoid spam complaints make sure that all the recipients subscribed to your emails and provide an option to unsubscribe. Also, do not flood them with a lot of emails at a go.
Q4: How Often Should I Send Emails on Wix?
The frequency of sending should be balanced and should not be irregular. To avoid sending your subscribers into an overload, ensure that you make it a point to send them updates on a weekly or at most bi-weekly basis.
Q5: How do I Authenticate my Domain on Wix?
To verify your domain on Wix, you should add SPF and DKIM records in the “Email” tab located in your Wix control panel. This assists to ensure that your sent emails do not end up being marked as spam.