By admin 
One thing I learned while levelling up my marketing skills is that everyone is using videos — from social media content to short ads — and there are 10 benefits of using video advertising you must know, whether it’s testimonials or expert videos in blog posts.
But if you are a procrastinator like me or don’t have time and resources, and are still on the fence, wondering if you have to use videos, you are not alone.
The myths surrounding video marketing circulate quickly than the benefits of video advertising. Most people completely let go of video content to save time, budget, and hustles that come with hiring video production teams.
Well, I am going to tell you today, it doesn’t have to be that hard. The struggles of hiring a video production team and saving time and money can be reduced with the help of a business ad maker. And if there’s anything else that’s keeping you from using video ads, then these benefits of video advertising will surely convince you.
Benefits of using video ads for better conversion and brand recognition
1. Video ads improve sales
If you are looking for a definite way to capitalise on the advertising budget, use videos. It’s because using a video in the product can boost sales by 40% alone. A video ad generator makes it even easier to create high-quality video ads without spending too much time or money.
People remember watching video advertisements, making video ads an important asset for product recalls. So, keep videos short and sweet with a clear message and a catchy offer that is valuable to users.
Besides, video ads influence the prospect’s decision to make that purchase or visit your website. Use a strong call-to-action in your video ads to convince more prospects to find out more about you and your product.
2. Video ads on mobile increase engagement
With the number of mobile phone users on the rise, it is inevitable to optimise your ads for all devices. Though most people work on their laptops or PCS, the probability of getting distracted by ads is higher with mobile phones.
On cell phones alone, around 88% of short, 30-second video ads are watched till the end.
Also, Mobile marketing has its share of advantages across multiple channels compared to other devices. Marketers can target a particular group with personalised messages by showing video ads on mobile apps.
Video advertising on cell phones increases user engagement and is cost-effective.
3. Videos allow shareability across all platforms
When a user finds your video ad relevant, interesting, and valuable, they will share it with family and peer groups across various social media platforms.
A business ad maker allows you to optimise your video ads for any platform at the click of a button. So, creating multiple versions for your users to share across different channels is beneficial for better reach.
With a staggering 92% of videos being shared on social media platforms regularly, it is essential to use this opportunity to reach the maximum audience organically.
Personalising your video ads for a target group gets more shares, thereby increasing brand visibility. This way, you can humanise your products and carve a brand personality in the person’s mind.
4. Video ads reinforce SEO strategies
A video ad improves your chances of ranking higher on search engine result pages. Google, Yahoo, and Bing are the top search engines, and they love placing video content at the top – be it YouTube videos, blogs with embedded videos, or video ads.
For example, Google knows people today engage more with videos, so it changes its algorithm to rank video ads that people will find relevant and pertaining to a particular search term, aka a keyword phrase.
Therefore, posting videos on homepages and social media platforms and embedding them in blogs increases the chance of your target audience finding you based on a particular or relevant keyword.
5. Video ads revolutionise product launches
A well-crafted video ad stimulates its target audience to act. Announcing product launches with unique, entertaining video ads influences your prospects to respond to CTAS.
There is a wide range of video ad formats – from explainer videos to animated or whiteboard – and you can experiment with them when rolling out A/B testing campaigns.
With simple tools like Business Ad Maker, you can create a professional-looking animated video ad using the details you provide.
This helps you learn more about your audience preferences. Track and make changes based on what works and what does not. Following such insights eventually helps you craft better ad campaigns for product launches.
Besides, with video ads, you can demonstrate your product better by showcasing industry trends, comparisons, and case studies across product launches. This brings us to another advantage of video advertising, which is educating users.
6. Video ads are educational and comprehensive
Videos are educational in nature. All you need is the right angle to create a compelling, educational ad.
Moreover, a video comprises visual and audio elements; thus, it performs better as a tool than any other format.
A video ad is especially very useful in creating “how-to” tutorials and educational product demonstrations that make a user thoroughly understand how a process or product works.
For example, if you are a B2B SaaS tool, your ad must make a user familiar with the uses, features, use cases, and different aspects of the advantages your tool brings to their super busy work profile.
7. Video ads convey more information in less time
A one-minute DIY video explains better than a long blog of craft videos. Such is the ease of video ads. It says more in less time compared to text.
Besides, a short testimonial video from a customer performs better than a sales page, where you are trying to show what happens before and after using your product.
So, using videos demonstrates your product/services and keeps it more engaging and fruitful than other media. You can capitalise on video ads to establish brand authenticity.
8. Video ads are great for storytelling
Any award-winning advertiser could tell you that it’s not the product that sells, but the emotion. If you trigger an emotion in your prospect – be it surprise at the ease of using your product, sense of protection, fear of missing out, or affordability – then you can say that you really won a sale.
What’s better than reflecting those emotions in a video ad through storytelling? When you tell a story, it builds a connection with your audience – an emotional one. Using a video creator app makes it even easier to craft compelling story ads that resonate with viewers. The impact of video story ads is such that it compels a prospect to purchase from you.
9. Video ad campaigns offer better analysis
All social video platforms like Facebook, YouTube, and Twitter provide features that help you analyse how your campaigns are performing. Based on likes, views, follows, and shares, you can analyse how to better reach your audience by creating content they find engaging.
10. Video-based ads are cost-effective
Compared to conventional methods of video advertising, modern-day video ads are budget-friendly. Affordability is no longer an issue with the availability of social media ads and pay-per-click campaigns, where you only pay if the target audience interacts with your ad.
Apart from that, you don’t have to pay extra to hold ads in place longer. Google algorithms do that for you. Search engines show video ads that perform well without any limit on duration. Also, online video ads cannot be removed easily.
There are in-app rewards for watching video ads. OTT platforms, too, encourage users to watch a full video ad for free access to content. So, it’s a win-win regardless of where you place video ads.
Wrapping up
Videos have become a hot trend when it comes to marketing. Many people watch the ads, making them more effective than usual commercials. With an explainer video on your webpage, you can attract more traffic and viewers. We believe in using videos for marketing purposes. Not only does it help promote a company, but it also helps increase its revenue by a large margin. Similarly, understanding how should marketers use AI-powered search ads to accomplish their business goals can further boost growth and results.